One of the key factors, as illustrated in the Shannon-Weaver model, is feedback. It is only through the feedback of the receiver that the sends to the sender, whether, the feedback could be direct (said out loud by the receiver or pin-pointed by him) or it could be interpretive (facial expressions) where the sender will have to realize on his own what the receiver is thinking and counter it with possible solutions. Advertisers get this feedback through market research, politicians through public opinion polls, etc.
Another important component in the success of a message that is being sent is the decoder/decoding process,...
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